Sales Prospecting - gathering information from potential buyers and convincing them to interact with you
Example Experience:
- Attracting delegates to a seminar run by a government development agency and sponsored by a BPO supplier
- Attracting delegates to a offshoring conference sponsored by various BPO companies
- Cleansing / building various contact databases (eg Financial Directors in FTSE 100)
- Running numerous appointment-making campaigns (eg 10 sales appointments from 70 US companies targeted)
You may have the right services to offer to your potential customers and your sales team may be capable and motivated. But this will mean nothing unless you can get your sales people in front of enough decision-makers in client-side organisations. Knowing who these people are and being able to open up a dialogue with them can be extremely difficult – client-side organisations are not always forthcoming about such information; even where they are, key executives have effective gatekeepers and there are many parties trying to get attention, including your competition.
Our Sales Prospecting service involves our gathering rich information about your target clients and/or generating leads for your sales people to follow up. Working alongside your marketing team, we run desk research, e-mail and telephone programmes to:
- Build a database of key contacts within your target organisations
- Understand these decision-makers’ buying needs and processes
- Persuade them to interact with you (eg appointment with sales team)
We charge for our Sales Prospecting service on a time & materials and/or a results-based basis.
