Sales Prospecting - Convincing potential customers to interact with you
Example assignments:
- E-mail and telemarketing campaigns to get sales appointments in UK, US, Latin America
- Building databases of Finance, Procurement, HR, IT and Customer Services executives
- Attracting delegates from buy-side companies to outsourcing/offshoring conferences
Having the right service portfolio and a capable and motivated sales team will mean nothing unless you can get those sales people in front of enough potential customers. Knowing who the decision-makers are in your target clients and being able to open up a dialogue with them can be extremely difficult – key executives have effective gatekeepers and there are many parties trying to get attention, including your direct competitors.
Our Sales Prospecting service involves our gathering information about your potential customers and convincing them to interact with you. Working alongside your marketing and sales teams, we run desk research, e-mail and telephone programs to:
- Build databases of key contacts within your target organizations
- Understand decision-makers' buying needs and processes
- Persuade them to interact with you (eg meeting, event, survey)
For Sales Prospecting, we charge time and materials and/or success-based.
